SAP今天宣布，越來越多的中國(guó)領(lǐng)先B2C和B2B企業(yè)正在快速采納 SAP 客戶體驗(yàn)產(chǎn)品組合，用以增強(qiáng)全渠道業(yè)務(wù)能力。這表明，市場(chǎng)對(duì)基于云端的強(qiáng)大的客戶關(guān)系管理（CRM ）解決方案的需求不斷攀升，企業(yè)希望將先進(jìn)的CRM性能融入其業(yè)務(wù)當(dāng)中，從而更好地服務(wù)他們的客戶。
year, SAP customer relationship management (CRM) business in China market to obtain rapid development, customer experience solutions by enterprises. The fact shows that strong customer relationship and effective customer interaction have become the key for enterprises to fully understand customers,
隨著企業(yè)越來越希望能獲取對(duì)客戶360度全方位的了解，并及時(shí)回應(yīng)客戶需求，在過去的一年，SAP 客戶關(guān)系管理業(yè)務(wù)在中國(guó)市場(chǎng)獲得飛速發(fā)展，客戶體驗(yàn)解決方案倍受企業(yè)青睞。事實(shí)表明，牢固的客戶關(guān)系和有效的客戶互動(dòng)，已成為企業(yè)全方位了解客戶、快速響應(yīng)客戶需求、加速數(shù)字化轉(zhuǎn)型的關(guān)鍵。因此，越來越多的企業(yè)開始采用SAP客戶體驗(yàn)解決方案，這使得SAP在全球高達(dá)460億美元的CRM市場(chǎng)中處于領(lǐng)先地位。
quickly respond to customer demands and accelerate digital transformation. As a result, more and more companies are adopting SAP customer experience solutions, which leads SAP to lead in the global CRM market of $46 billion.
Recently, SAP acquired Gigya and CallidusCloud companies, further improved
近期，SAP收購(gòu)了Gigya和CallidusCloud兩家公司，進(jìn)一步完善了其前端業(yè)務(wù)設(shè)計(jì)，將傳統(tǒng)CRM解決方案進(jìn)行擴(kuò)展，成為智慧型的客戶體驗(yàn)套件。SAP新增的產(chǎn)品，能夠使客戶獲取更高的數(shù)據(jù)透明度和掌控力，有效解決不同地域的數(shù)據(jù)隱私問題，最終幫助企業(yè)增強(qiáng)與客戶的互信關(guān)系。新增的產(chǎn)品功能還包括，賦予企業(yè)有效的工具，激勵(lì)銷售團(tuán)隊(duì)，提高銷售業(yè)績(jī)。
• zhenhua test is a subsidiary of well-known heavy equipment manufacturer Shanghai zhenhua heavy industries group (hereinafter referred to as "zhenhua heavy industry") and B2B e-commerce platform. Zhenhua heavy industries chose SAP Hybris Commerce Cloud to build a comprehensive trading platform for its after-sales service. Improve the efficiency of the supply chain by establishing a unified network of parts suppliers; To minimize the cost by
“通過實(shí)現(xiàn)前端和后端業(yè)務(wù)的無縫互聯(lián)，并將其接入數(shù)字化核心系統(tǒng)，我們正在重新定義 CRM。”SAP Hybris 總裁安睿山（Alex Atzberger）表示：“SAP在CRM領(lǐng)域能力的不斷提升，源于我們對(duì)于打造完整端到端客戶體驗(yàn)的持續(xù)關(guān)注與投入。中國(guó)是SAP的第二故鄉(xiāng)，我們將致力于滿足中國(guó)客戶的需求，幫助中國(guó)企業(yè)不斷提升競(jìng)爭(zhēng)力。”
“隨著電子商務(wù)不斷深入人們的日常生活，中國(guó)客戶對(duì)于優(yōu)化客戶服務(wù)和提升客戶體驗(yàn)的需求持續(xù)增加。”SAP Hybris 大中華區(qū)總經(jīng)理張波表示：“目前，SAP 客戶體驗(yàn)解決方案正在被中國(guó)客戶廣泛采用，尤其體現(xiàn)在B2B的行業(yè)應(yīng)用領(lǐng)域。通過集成本地全渠道社交及電商應(yīng)用，客戶體驗(yàn)性能正在不斷加強(qiáng)，能夠有效滿足中國(guó)客戶不斷增加的定制化需求。”
• loose yu enterprise group is a collection of engineering machinery operation, real estate investment and development, finance, heavy logistics, hotel catering in various fields such as one of the diversified, cross-regional, large-scale integrated enterprise groups with independent rights to export and import. They chose SAP Hybris Cloud for Customer (CRM Cloud) to integrate marketing, sales and after-sales services to provide advanced management
SAP客戶體驗(yàn)解決方案近期新增客戶：
•振華檢測(cè)是知名重型裝備制造企業(yè)—上海振華重工集團(tuán)（以下簡(jiǎn)稱“振華重工”）的子公司和B2B電商平臺(tái)。振華重工選擇了SAP Hybris Commerce Cloud（電商云），為其售后服務(wù)打造一個(gè)綜合交易平臺(tái)。通過建立統(tǒng)一的零部件供應(yīng)商網(wǎng)絡(luò)，提高零部件供應(yīng)鏈效率；借助減少港口倉庫的零部件庫存，以最大程度降低成本。
• as a provider of home care and clinical medical equipment, yuyue medical is committed to creating a professional service platform covering medical devices in a comprehensive way. For the Customer with a diving medical chose SAP Hybris Cloud Cloud (CRM), to help build all the e-commerce business channels, integration of the business line, optimizing Customer relationship, to better sustain customers, promote sales growth.
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